Provider appetite
Capacity Provider Appetite Profile: What to Define Before Reviewing Opportunities
The structured appetite fields insurers and principals should define before reviewing capacity requests or scheme opportunities.
Summary
A provider appetite profile helps filter requests before sensitive information is shared, improving match quality and reducing wasted review time.
Appetite should be structured
A useful appetite profile defines business lines, classes, territories, minimum and maximum GWP, preferred distribution outlets, delegated authority appetite and required evidence.
It should also define exclusions and visibility preference. Some providers want to remain hidden until a fit is confirmed, while others are comfortable being named after conflict checks.
Structured appetite improves matching
When provider appetite is captured consistently, matches can be explained. Admin users can see where classes, distribution, GWP and geography align, and where conflicts or missing documents block progress.
That makes the marketplace more useful than a directory because every introduction has a reason, a risk view and a next step.
Put This Into Practice
Create a structured profile, define capacity requirements or appetite, and use controlled introductions to protect commercially sensitive relationships.
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